“You can’t build something great by doing less. You have to negotiate the hard work up front.”
KEY TAKEAWAY
Triston never set out to sell life insurance. He wanted law enforcement. But when he found an industry where service, ownership, and leadership aligned, everything changed. In three years, he went from burnout and business pressure to building a recession-proof enterprise fueled by impact, growth, and purpose.
Watch his full interview below and see why he says this business changes every area of life, not just income.
HE DIDN’T GO LOOKING FOR THIS
Most people do not raise their hand in third grade and say they want to sell life insurance.
Triston didn’t either.
He wanted law enforcement.
Instead, the industry found him.
He watched his mentor, Devin Johnson, living a life that did not make sense at first glance.
Golfing during the week.
Present.
Relaxed.
Meanwhile, Triston owned a business that owned him.
Owning a business sounded like freedom.
In reality, it felt like pressure.
Long hours. Constant responsibility. No off switch.
I said, man, what do you do for a living?”
That question changed everything.
FROM OWNED BY A BUSINESS TO OWNING ONE
Triston understood what it meant to work hard.
He just did not understand what it meant to have control.
Freedom is not working for yourself.
Freedom is building something that works for you.
Owning a traditional business felt like freedom.
In reality, it was pressure.
Here, he discovered something different.
You build.
You serve.
You scale.
And you are not alone.
If you are exploring what it looks like to build a business instead of being owned by one, start by reviewing our Get Hired page and the four-step process.
DOUBT OR PROXIMITY
Triston is honest about doubt.
We’re always going to doubt things. That’s our natural ability.”
But he never doubted the need for what this industry provides.
Protection.
Service.
Impact.
If you want to make a good fortune, you go into an industry where there’s always a need.”
What removed doubt was proximity.
There were too many results in the room around me.”
People from different backgrounds.
Different resumes.
Different starting points.
Winning.
That is what shifted belief.
RECESSION PROOF PURPOSE
Triston calls this industry recession proof.
Not because nothing fluctuates.
But because families will always need protection.
Markets dip.
Corporate restructures.
Businesses implode.
Protection remains.
You get to build a business in a recession-proof industry.”
From home.
Across the U.S.
In any economic climate.
That stability is not corporate security.
It is service-driven sustainability.
You can learn more about how we position long-term stability inside our Insurance & Market Trends section.
SUCCESS IS NOT INSTANT
We live in a highlight culture.
We see stages.
Trips.
Recognition.
We do not see the groundwork.
It’s always gonna be about doing more and getting better over time.”
This is not a get-rich-quick business.
It is a get-rich-over-time business.
Built on foundation.
Built on work.
Built on ownership.
The results here will tenfold pay you if you do the work up front.”
MASTER THE LAW OF AVERAGES
One lesson he wishes he mastered sooner:
The law of averages.
You will hear no.
You will experience setbacks.
You will face failure.
You have to double your rate of failure.”
The playbook is clear.
Learn your baseline.
Do more of the right activity.
Multiply the math.
Simple.
Not easy.
Ownership means you hold the keys.
LEADERSHIP IS SERVICE
For Triston, leadership changed meaning.
It is not authority.
It is service.
The more people that we serve, the more people that we empower.”
Here, people pour into you without immediate financial gain.
They give because they want to see you win.
That culture reshaped how he views business entirely.
Leadership development is foundational to our culture. Explore our Mission & Values to understand how we build leaders first.
THE KIND OF LEADERSHIP THAT CHANGES EVERYTHING
For Triston, leadership is not about position.
It is about transformation.
He does not separate business from life. To him, growth in one area affects everything else.
Leadership here is not transactional.
It is personal.
Watch Triston Explain the Leadership That Changed Everything
If you want to hear how Brian Delaney impacted not just his business but his belief in himself, watch this short clip below.
Brian is not just a mentor in Triston’s eyes.
He describes him as a liberating leader. Someone who fights for your highest possible good. Someone who leads from experience, not theory.
Not polished leadership.
Real leadership.
Leadership shaped by adversity.
Leadership built through pain.
Leadership that shortens someone else’s learning curve.
That kind of leadership changes how you build.
It also changes who you become.
Leadership Beyond Business
Here is what makes it different.
Leadership here does not stop at strategy. It shapes your character, your family life, and your long-term vision.
If you want to hear Triston describe how leadership impacted every area of his life, watch this clip below.
When you lock arms with leaders who have already walked the road, you do not just build income.
You build discipline.
You build resilience.
You build conviction.
And when business, family, and purpose begin to align, burnout starts to fade.
If mentorship matters to you, our step-by-step training and mentorship system is designed to shorten your learning curve.
FROM CLOCKING IN TO CALLING
Triston remembers what it felt like to clock in and clock out.
Going through the motions.
Feeling stuck.
Today feels different.
Every day I get to wake up immensely grateful.”
Present with family.
Present in business.
Serving at scale.
Not surviving.
Purpose replaced burnout.
IF YOU’RE ON THE FENCE
Maybe you are watching this opportunity and thinking:
It worked for them.
Could it work for me?
Triston’s answer is direct.
Take action.
Just do it. Quit hesitating.”
Hesitation carries more weight than failure.
You will face battles.
You will face adversity.
That is what makes growth real.
Don’t come here just to be okay. Come here to be great.”
A FINAL WORD
If you are even considering this, there is a reason.
You see something bigger.
You feel a pull.
You cannot see the entire plan.
You were never meant to.
You can see the vision.
The next step is action.
Visit our Get Hired page and review the four-step process:
Apply online:
Interview and introduction call
Training and licensing support
Start selling and building your business
If you want to see more real journeys like Triston’s, explore our Agent Success Stories.
This business will change your life.
But only if you commit.
Let’s go build your vision.
CONNECT WITH TRISTON
Follow Triston’s journey and connect directly:
