“It has to be just tough enough to make quitters quit.”
KEY TAKEAWAY
Jordan Hunt did not become a leader because the business was easy. He became a leader because it was hard. In the early years, there were constant quitting phases, self doubt, and pressure to perform. But through discipline, internal integrity, and leadership by example, he built not just a successful business, but a life defined by growth, family, and fulfillment. His story shows that struggle is not something to avoid. It is something that builds the person you become.
Watch Jordan share his full story below.
WHERE THE JOURNEY STARTED
Before this business, Jordan was in the car industry. Life was normal. Predictable. Comfortable.
Then one conversation changed everything.
A friend introduced him to Brian Delaney. One week later, he was sitting at a national conference, surrounded by people building businesses, leading teams, and changing their lives.
That week changed the direction of his life.
Sometimes your life does not change because of a five-year plan.
Sometimes it changes because of one conversation, one room, and one decision.
THE QUITTING PHASES
Jordan is very honest about the early years.
As far as quitting phases go, probably maybe seven times a week.”
Most people assume successful leaders were always confident and always winning. That is not reality. This is a tough business, and he is actually thankful for that.
It has to be just tough enough to make quitters quit. If it was easy, everybody would do it.”
The difficulty is not a flaw in the business. The difficulty is what creates opportunity. Hard things pay more because fewer people are willing to do them.
LEADERSHIP STARTS WITH EXAMPLE
One of the biggest leadership lessons Jordan learned early was simple.
He cannot want success for someone more than they want it for themselves.
His job is not to carry people.
His job is to become an example worth following.
My only responsibility is to make sure I’m getting the results that I want and that I’m an example worth following.”
People do not follow titles.
People follow results.
Consistency.
Character.
Leadership is not about telling people what to do.
Leadership is about becoming someone people want to follow.
THE STRUGGLE AFTER SUCCESS
Most people think the hardest part is the beginning.
For Jordan, the hardest part came after he became successful.
He struggled with something most people never talk about.
He did not know if he deserved the success.
He told himself he just got lucky.
He told himself eventually everything would fall apart.
So he did something simple.
He started making small promises to himself.
And then he kept them.
Every day.
Small promises.
Kept consistently.
Those small promises created internal integrity.
Internal integrity created confidence.
Confidence did not come from motivation.
It came from keeping promises to himself.
INTEGRITY IS THE REAL LEADERSHIP
Jordan has worked closely with Brian Delaney for years, and one of the things he respects most is integrity.
Not strategy.
Not production.
Not titles.
Integrity.
Who he says that he is when nobody is looking, he actually is that same exact person in public.”
That is leadership.
Leadership is not what you say.
Leadership is who you are when nobody is watching.
Watch Jordan explain what integrity and leadership really look like below.
Being around that level of integrity did not just change how he runs his business.
It changed how he lives his life.
Leadership is not just about making money or building teams.
Leadership is about character, consistency, and becoming someone others can trust and follow.
If leadership, integrity, and personal growth are important to you, you can learn more about the culture and leadership philosophy on our Mission & Values page.
BUILDING A LEGACY, NOT JUST A PAYCHECK
At one point, Jordan thought success would be defined by income.
He thought there would be a number that would make everything feel complete.
10,000 a month.
Then 20.
Then 30.
Then 40.
But every time he reached a new level, he realized something.
Money is important.
It creates freedom.
It creates options.
But it does not create fulfillment.
What mattered most to him was his family.
His children watching him build something from nothing.
Watching him struggle.
Watching him grow.
Watching him become someone different.
Watch Jordan explain what this business really gave him.
For him, the greatest reward was not the trips, the income, or the recognition.
It was knowing that his son watched him start at the bottom, struggle through the hard seasons, and build something meaningful.
There is no price tag you can put on that.
This business is not just about making money.
It is about building a legacy.
Many agents build this business while building their families, their leadership, and their future. You can read more real journeys on our Agent Success Stories page.
IF YOU FEEL STUCK
Jordan gives very direct advice to people who feel stuck.
If you feel stuck, if you’re ready to level up, then we should stop taking advice from people closest to us and start taking advice from people closest to our goals.”
Your environment matters.
Your mentors matter.
The people you listen to matter.
Sometimes the biggest change in your life starts when you change who you listen to.
If nothing changes, nothing changes.
WHAT THIS STORY PROVES
Jordan Hunt’s story reinforces several important truths:
Hard businesses create strong leaders
Leadership starts with being an example
Confidence comes from keeping promises to yourself
Money alone does not create fulfillment
Integrity matters more than income
Success is who you become, not what you earn
Environment and mentorship change your trajectory
If you want to read more real journeys like this, explore our Agent Success Stories page.
If you are exploring what your next chapter could look like, visit the Get Hired page and review the four step process to getting started.
If you are exploring what your next chapter could look like, start by reviewing our Get Hired page and the four step process to becoming an agent.
A FINAL WORD
Jordan’s story is not really about insurance.
It is about growth.
Integrity.
Leadership.
Family.
Becoming someone you are proud of when nobody is looking.
Sometimes the struggle you are trying to avoid…
Is actually the thing that builds the leader you are meant to become.
