Triston Strickland’s story is one of transformation, from enforcing the law to empowering others to create lasting freedom.

Born and raised in Lumberton, North Carolina, Triston began his career as a deputy sheriff, driven by a desire to protect and serve. But even as he fulfilled that mission, a deeper calling began to take shape, one that went beyond the badge. He wanted to provide more for his family, build something of his own, and live a life that offered both purpose and freedom.

That pursuit led him to entrepreneurship, where he built a million-dollar company. On the outside, it looked like success, but behind the scenes, the business owned his time. Triston came face to face with a truth that many ambitious people eventually realize: financial gain means little if it costs you your life.

When he discovered the Delaney Agency under Symmetry Financial Group, everything changed. Here, he found a proven model that offered true ownership, scalability, and mentorship, not just a way to earn income, but a way to create impact. It gave him the chance to build a business that served his family, rather than sacrificing his family for the business.

Today, as the founder of The Strickland Group, Triston leads with authenticity and conviction. He believes that most people are highly talented, just undercapitalized, and his mission is to help them unlock both their potential and their path to wealth. His leadership philosophy is simple: business isn’t built on contracts, it’s built on connection.

As a husband, father of three, and lifelong learner, Triston lives what he teaches, building legacy through service, freedom, and faith. Through his guidance, others are discovering what it means to create a business that not only works, but works for you.